Wednesday, February 1 2023

Milwaukee Bucks chief marketing officer Dustin Godsey tweeted last Thursday that no, the Milwaukee Bucks could not bring back the “Cream City” uniforms that gained popularity during the 2019-20 season (with a previous cream-colored jersey in 2017-18). His comment came after the Bucks released their newest “City Edition” jersey for the current season, the blue “Gathering Place” jersey that debuted Wednesday when the Bucks faced Cleveland at Fiserv Forum.

Apparently, fan fondness isn’t enough to get the Bucks to return to a cream color scheme, one that evokes the style of brick used in early Milwaukee architecture that led to Milwaukee earning the nickname “Cream City.” But in an interview with UniWatch, a website dedicated to all things sports attire, Godsey revealed the unusual reason why the jerseys won’t work anymore.

Milwaukee Bucks guard Eric Bledsoe (6) looks to pass during the second half of an NBA basketball game against the Phoenix Suns Sunday, March 8, 2020, in Phoenix. (AP Photo/Matt York) ORG XMIT: AZMY10Milwaukee Bucks guard Eric Bledsoe (6) looks to pass during the second half of an NBA basketball game against the Phoenix Suns Sunday, March 8, 2020, in Phoenix. (AP Photo/Matt York) ORG XMIT: AZMY10

Milwaukee Bucks guard Eric Bledsoe (6) looks to pass during the second half of an NBA basketball game against the Phoenix Suns Sunday, March 8, 2020, in Phoenix. (AP Photo/Matt York) ORG XMIT: AZMY10

It’s because they interfere with the technology used for digitally inserted, on-court advertisements seen only on the television broadcast.

As Godsey said in the interview, it’s similar to a meteorologist wearing a green shirt in front of a green screen; the software blends the jersey in with the artwork on the floor and creates a surreal, pixelated effect. Godsey said the problem was first noticed in the 2020 “bubble” when digital ads became a bigger part of broadcasts, and it led to the NBA and its partners subsequently banning the cream color from all uniforms.

Milwaukee center Brook Lopez (11) celebrates with forward Bobby Portis (9) during the Bucks' 113-98 win over the Cavaliers on Wednesday in the debut of their new blue "Gathering Place" jerseys.Milwaukee center Brook Lopez (11) celebrates with forward Bobby Portis (9) during the Bucks' 113-98 win over the Cavaliers on Wednesday in the debut of their new blue "Gathering Place" jerseys.

Milwaukee center Brook Lopez (11) celebrates with forward Bobby Portis (9) during the Bucks’ 113-98 win over the Cavaliers on Wednesday in the debut of their new blue “Gathering Place” jerseys.

Aaron Rodgers’ impact: Lakers’ Anthony Davis gets inspiration from Packers QB

More:A true city connection for new Bucks jerseys

Godsey said he hopes something can be solved on the technology front to make it happen down the line. Until then, cream can still appear in small doses on uniforms, but not as the central color.

This article originally appeared on Milwaukee Journal Sentinel: Milwaukee Bucks can’t wear ‘Cream City’ jerseys due to technical issue

Source: Yahoo Sports

Previous

NFL odds Week 11: Betting edges on Rams-Saints, Panthers-Ravens and more

Next

Could We See Kawhi Leonard Make His Return To The Clippers Tonight?

Check Also

Pro Sports Media

Trending Now

Most Influential NBA Players of All Time

Guess which professional basketball stars are the most influential NBA players in the history of the league. It seems pretty obvious. Names that come to mind include Michael Jordan, Bill Russell, Wilt Chamberlain, Kobe Bryant, Magic Johnson, Larry Bird, LeBron James and Stephen Curry. While Jordan is clearly the greatest basketball player of all time, […]

Read More

WATCH: Isaac Okoro sings ‘Take Me To Church’ in Cavaliers’ hot tub

Watch as Isaac Okoro sings “Take Me To Church” by Hozier in the Cleveland Cavaliers’ hot tub. Fellow teammate Darius Garland filmed the 2020 fifth overall pick as he chilled in the sauna. It was a hilarious rendition on Hozier’s hit single. “Take me to church, I’ll worship like a dog at the shrine of […]

Read More

Devils surrender two late goals to fall to Bruins, 3-1

Dec 28, 2022; Newark, New Jersey, USA; New Jersey Devils center Nico Hischier (13) plays the puck while Boston Bruins goaltender Linus Ullmark (35) defends his net during the second period at Prudential Center. / Ed Mulholland-USA TODAY Sports NEWARK, N.J. (AP) — Patrice Bergeron scored the tiebreaker with 4:08 remaining in the third period […]

Read More