Sunday, September 19 2021
floridapantherslogo.png

The Florida Panthers were looking to sign an endorsement deal with a female athlete from Florida Atlantic University, but instead of choosing one, they decided to make the offer to more than 200 athletes. On Wednesday, the Panthers announced they will sign any eligible FAU female athlete that would like an endorsement deal.

College athletes are now able to benefit from their name, image and likeness, making these endorsements possible. 

Panthers chief strategy officer Sam Doerr explained why they decided to go with over 200 female athletes rather than just choose one. 

Doerr said:

“There are a lot of businesses out there that are doing deals with full teams, but they’re all on the men’s side of things. And we said, ‘Why not do that on the female side of things?’ We talked about basketball and a couple other sports at FAU, then decided we didn’t want to leave anyone out and said we’d just make the offer to everybody.”

The athletes that accept the endorsement will also be invited to Panthers games. They will engage with the team’s social media followers and take home some team apparel as well. 

Earlier this year the Panthers became the first pro team to sign a college athlete as an endorser, making a deal with Miami Hurricanes quarterback D’Eriq King.

The deals will be conducted through Dreamfield, a company King co-founded.

Doerr says the team is ready for all 200 athletes to sign.

“We talked about this from Day 1,” Doerr said. “We really, truly believe there is a market out there for female athletes. We’ve got 200 athletes we can work with in different ways and grow the brand. And at the very least, as a community member, we feel really positive about the impact we’ll be able to have with a school right up the road.”

The Panthers are the first professional major sports team to make an offer like this

Source: CBSSports.com

Previous

Brazil coach Tite says football 'not above the law'

Next

Lakers, Bulls, Blazers interested in free-agent wing James Ennis, per report

Leave a Reply

Your email address will not be published. Required fields are marked *

Check Also

Pro Sports Media

Trending Now

Norwich vs Watford: How to watch, stream live, TV, team news, start time, odds, prediction

Norwich vs Watford: A pair of likely relegation-threatened sides are set to meet in the Premier League at Carrow Road on Saturday (Watch live at 10 am ET, on Peacock Premium). NORWICH vs WATFORD STREAM LIVE The Canaries are still searching for their first points of the season as they head into matchweek 5, putting […]

Read More

Burnley vs Arsenal: How to watch, live stream, TV, odds, team news, prediction

Burnley vs Arsenal is an intriguing clash at Turf Moor on Saturday (start time 10am ET on NBCSN and online via NBCSports.com) as the Clarets and Gunners lock horns after slow starts to the current season. STREAM LIVE BURNLEY vs ARSENAL Sean Dyche has just signed a new four year contract at Burnley, as the […]

Read More

Atlanta, other U.S. cities make pitch for 2026 World Cup

ATLANTA (AP) — After being slowed by the pandemic, the race among 17 U.S. cities to land a coveted spot hosting the 2026 World Cup is back on. Two FIFA inspectors were in Atlanta Friday to get a look at 72,000-seat Mercedes-Benz Stadium, home of a record-setting Major League Soccer team and centerpiece of the […]

Read More